Sofia Froud


Graphic Designer





One Man Said


print & typography

Representing 55 women and their experiences with catcalling.

Creatively communicating information into a typographic narrative. This poster shares a glimpse of the day to day realities and exposes everyday sexism. Distributed thoroughout North London, it is designed to trigger everyday people as catcalling does itself. It aims to bring awareness about how dismissed this issue is and a reminder of how aggressive and violent this 'harmless' behaviour can be.



Silkscreen on newsprint














Strike a Pose


silkscreen

Exploring the progression and development of women’s online representation.

Do these figure focused Instagram posts suggest female empowerment or internalising the male gaze?

These nine forms are extracted from real Instagram posts from celebrities and online influencers.










Zine 003 Fashion Environment Change


graphic design editorial content


Editorial content for Fashion Revolution, an organisation that aims to educate the impact of fashion on the climate. 























What to Expect


Research  Illustration

Most people don’t like being told what to do.

With the pressure of changing our lifestyles to avoid our climate crisis, I researched future mapping and came to a conclusion perhaps a more effective way to create change is not telling people what to do, but explaining what will happen if we don’t make these changes?

The information is from research of the year 2050















Dyslexia Awareness


Campaign  Digital 

Creative campaign that gives  an insight and an experience of what it can be like to read with dyslexia. You can’t empathise or really understand until you experience it yourself right?















Brave


social digital content

Create an Instagram post promoting the flavour of a product


Interview brief








Bedstraw and Madder


social digital content

Creating social content to introduce the new brand 


Interview brief



















USC Fashion


social digital content

Create a Valentines Day campaign


Interview brief with DINK Creative











hello@sofiafroud.com                @sofia_froud